Bonne Maman vs Wilkin & Sons Limited Tiptree · Bay Area shelf head-to-head
Bonne Maman and Wilkin & Sons Limited Tiptree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineup
Bonne Maman
Wilkin & Sons Limited Tiptree
69
brand power
11
49
products
5
5
categories
2
10
subcategories
3
20
grocers
5
$9.25
avg price
$13.80
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Wilkin & Sons Limited Tiptree
Distribution · 30% of score83·21
W
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dairy1 vs 1 SKUs
1% of shelf
only Bonne Maman
only Wilkin & Sons Limited Tiptree
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Wilkin & Sons Limited Tiptree