BOOMCHICKAPOP vs Made Good · Bay Area shelf head-to-head
BOOMCHICKAPOP and Made Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made Good carries more Brand PowerMade Good fields the deeper lineup
BOOMCHICKAPOP
Made Good
10
brand power
24
2
products
8
1
categories
4
1
grocers
1
$4.47
avg price
$4.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ BOOMCHICKAPOP▭ Made Good
Distribution · 30% of score4·4
B
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only BOOMCHICKAPOP
no top category Made Good doesn’t also play in.
only Made Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only BOOMCHICKAPOP · 0
no exclusive doors — everywhere BOOMCHICKAPOP is, Made Good is too.
only Made Good · 0
no exclusive doors — everywhere Made Good is, BOOMCHICKAPOP is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: BOOMCHICKAPOP · Made Good