Bordenaves vs Oroweat · Bay Area shelf head-to-head
Bordenaves and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Bordenaves
Oroweat
15
brand power
49
3
products
40
2
categories
2
2
subcategories
11
1
grocers
12
$7.99
avg price
$7.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bordenaves▭ Oroweat
Distribution · 30% of score4·50
B
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bordenaves
no top category Oroweat doesn’t also play in.
only Oroweat
no top category Bordenaves doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bordenaves · 0
no exclusive doors — everywhere Bordenaves is, Oroweat is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bordenaves · Oroweat