Bosphorus Bakery vs Bakerly · Bay Area shelf head-to-head
Bosphorus Bakery and Bakerly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bakerly carries more Brand PowerBakerly is in more Bay Area grocersBakerly fields the deeper lineup
Bosphorus Bakery
Bakerly
14
brand power
45
2
products
23
2
categories
5
2
subcategories
7
4
grocers
11
$13.15
avg price
$7.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bosphorus Bakery▭ Bakerly
Distribution · 30% of score17·46
B
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bosphorus Bakery
no top category Bakerly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bosphorus Bakery · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bosphorus Bakery · Bakerly