Bota Box vs Natura · Bay Area shelf head-to-head
Bota Box and Natura, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bota Box carries more Brand PowerBota Box is in more Bay Area grocersBota Box fields the deeper lineup
Bota Box
Natura
26
brand power
11
7
products
3
3
categories
1
7
subcategories
3
3
grocers
1
$21.49
avg price
$13.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bota Box▭ Natura
Distribution · 30% of score13·4
B
N
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bota Box
only Natura
no top category Bota Box doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bota Box · 2
only Natura · 0
no exclusive doors — everywhere Natura is, Bota Box is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bota Box · Natura