Botan vs Jasberry · Bay Area shelf head-to-head
Botan and Jasberry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jasberry sits further up the premium end
Botan
Jasberry
22
brand power
20
7
products
5
2
categories
2
5
grocers
5
13.9¢
price per oz
78.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Botan▭ Jasberry
Distribution · 30% of score21·21
B
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Botan
only Jasberry
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jasberry · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Botan · Jasberry
