Boulart vs Oroweat · Bay Area shelf head-to-head
Boulart and Oroweat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oroweat carries more Brand PowerOroweat is in more Bay Area grocersOroweat fields the deeper lineup
Boulart
Oroweat
0
brand power
49
2
products
40
1
categories
2
2
subcategories
11
1
grocers
12
$6.09
avg price
$7.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boulart▭ Oroweat
Distribution · 30% of score4·50
B
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boulart
no top category Oroweat doesn’t also play in.
only Oroweat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boulart · 0
no exclusive doors — everywhere Boulart is, Oroweat is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boulart · Oroweat