Boulder Canyon vs Diana’s · Bay Area shelf head-to-head
Boulder Canyon and Diana’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boulder Canyon carries more Brand PowerBoulder Canyon is in more Bay Area grocersBoulder Canyon fields the deeper lineup
Boulder Canyon
Diana’s
59
brand power
17
56
products
10
2
categories
3
4
subcategories
6
20
grocers
6
92.1¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boulder Canyon▭ Diana’s
Distribution · 30% of score83·25
D
carried in 20 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boulder Canyon
only Diana’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boulder Canyon · Diana’s