Boulder Canyon vs Kettle Brand · Bay Area shelf head-to-head
Boulder Canyon and Kettle Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kettle Brand is in more Bay Area grocersBoulder Canyon fields the deeper lineup
Boulder Canyon
Kettle Brand
59
brand power
56
56
products
52
2
categories
1
4
subcategories
2
20
grocers
21
92.1¢
price per oz
98.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boulder Canyon▭ Kettle Brand
Distribution · 30% of score83·88
carried in 20 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boulder Canyon
only Kettle Brand
no top category Boulder Canyon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boulder Canyon · Kettle Brand
