Bowlcut vs Passage To Asia · Bay Area shelf head-to-head
Bowlcut and Passage To Asia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bowlcut carries more Brand PowerBowlcut fields the deeper lineup
Bowlcut
Passage To Asia
27
brand power
7
12
products
2
3
categories
1
4
subcategories
1
2
grocers
2
$12.90
avg price
$5.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bowlcut▭ Passage To Asia
Distribution · 30% of score8·8
P
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bowlcut
only Passage To Asia
no top category Bowlcut doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bowlcut · 1
only Passage To Asia · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bowlcut · Passage To Asia