Boylan Bottling vs Virgil's · Bay Area shelf head-to-head
Boylan Bottling and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's is in more Bay Area grocers
Boylan Bottling
Virgil's
37
brand power
35
22
products
21
2
categories
1
6
subcategories
4
10
grocers
12
24.2¢
price per fl oz
27.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boylan Bottling▭ Virgil's
Distribution · 30% of score42·50
carried in 10 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boylan Bottling
only Virgil's
no top category Boylan Bottling doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boylan Bottling · 5
only Virgil's · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boylan Bottling · Virgil's
