Boyohboys! vs Dalmatia · Bay Area shelf head-to-head
Boyohboys! and Dalmatia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dalmatia carries more Brand PowerDalmatia is in more Bay Area grocersDalmatia fields the deeper lineup
Boyohboys!
Dalmatia
16
brand power
39
2
products
14
1
categories
2
7
grocers
14
$1.18
price per oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boyohboys!▭ Dalmatia
Distribution · 30% of score29·58
B
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boyohboys!
no top category Dalmatia doesn’t also play in.
only Dalmatia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boyohboys! · 2
only Dalmatia · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boyohboys! · Dalmatia