Boyohboys! vs Darbo · Bay Area shelf head-to-head
Boyohboys! and Darbo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Darbo carries more Brand PowerDarbo is in more Bay Area grocersDarbo fields the deeper lineupBoyohboys! sits further up the premium end
Boyohboys!
Darbo
16
brand power
42
2
products
18
1
categories
3
7
grocers
12
$1.18
price per oz
63.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boyohboys!▭ Darbo
Distribution · 30% of score29·50
B
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boyohboys!
no top category Darbo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boyohboys! · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boyohboys! · Darbo