Brad's Plant Based vs Hippie Snacks · Bay Area shelf head-to-head
Brad's Plant Based and Hippie Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hippie Snacks carries more Brand PowerHippie Snacks is in more Bay Area grocersHippie Snacks fields the deeper lineup
Brad's Plant Based
Hippie Snacks
7
brand power
22
4
products
7
1
categories
3
2
grocers
5
$7.05
avg price
$7.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brad's Plant Based▭ Hippie Snacks
Distribution · 30% of score8·21
B
H
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brad's Plant Based
no top category Hippie Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brad's Plant Based · 1
only Hippie Snacks · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brad's Plant Based · Hippie Snacks