Brad's Plant Based vs The Daily Crave · Bay Area shelf head-to-head
Brad's Plant Based and The Daily Crave, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brad's Plant Based
no top category The Daily Crave doesn’t also play in.
only The Daily Crave
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Brad's Plant Based is, The Daily Crave is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brad's Plant Based · The Daily Crave