Bread Srsly vs Acme Bread Company · Bay Area shelf head-to-head
Bread Srsly and Acme Bread Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Acme Bread Company carries more Brand PowerAcme Bread Company is in more Bay Area grocersAcme Bread Company fields the deeper lineupBread Srsly sits further up the premium end
Bread Srsly
Acme Bread Company
33
brand power
53
7
products
27
3
categories
4
4
subcategories
12
10
grocers
15
94.6¢
price per oz
61.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bread Srsly▭ Acme Bread Company
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Buns1 vs 1 SKUs
1% of shelf
only Bread Srsly
no top category Acme Bread Company doesn’t also play in.
only Acme Bread Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bread Srsly · 1
only Acme Bread Company · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bread Srsly · Acme Bread Company
