Bread Srsly vs Breadtopia · Bay Area shelf head-to-head
Bread Srsly and Breadtopia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bread Srsly carries more Brand PowerBread Srsly is in more Bay Area grocersBread Srsly fields the deeper lineupBreadtopia sits further up the premium end
Bread Srsly
Breadtopia
33
brand power
12
7
products
2
3
categories
1
4
subcategories
1
10
grocers
3
$13.45
avg price
$15.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bread Srsly▭ Breadtopia
Distribution · 30% of score42·13
B
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bread Srsly
only Breadtopia
no top category Bread Srsly doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bread Srsly · 8
only Breadtopia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bread Srsly · Breadtopia
