Breadtopia vs Bread Srsly · Bay Area shelf head-to-head
Breadtopia and Bread Srsly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bread Srsly carries more Brand PowerBread Srsly is in more Bay Area grocersBread Srsly fields the deeper lineupBreadtopia sits further up the premium end
Breadtopia
Bread Srsly
12
brand power
33
2
products
7
1
categories
3
1
subcategories
4
3
grocers
10
$15.26
avg price
$13.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Breadtopia▭ Bread Srsly
Distribution · 30% of score13·42
B
carried in 3 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Breadtopia
no top category Bread Srsly doesn’t also play in.
only Bread Srsly
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Breadtopia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Breadtopia · Bread Srsly
