Brewdog Usa vs Athletic Brewing Co. · Bay Area shelf head-to-head
Brewdog Usa and Athletic Brewing Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brewdog Usa
no top category Athletic Brewing Co. doesn’t also play in.
only Athletic Brewing Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Brewdog Usa is, Athletic Brewing Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brewdog Usa · Athletic Brewing Co.
