Breyers vs Häagen-dazs · Bay Area shelf head-to-head
Breyers and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineupHäagen-dazs sits further up the premium end
Breyers
Häagen-dazs
35
brand power
49
32
products
85
1
categories
2
3
subcategories
5
9
grocers
12
17.0¢
price per fl oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Breyers▭ Häagen-dazs
Distribution · 30% of score38·50
B
carried in 9 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score93
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Breyers
no top category Häagen-dazs doesn’t also play in.
only Häagen-dazs
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Breyers · 1
only Häagen-dazs · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Breyers · Häagen-dazs
