Briannas vs Cardini's · Bay Area shelf head-to-head
Briannas and Cardini's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupCardini's sits further up the premium end
Briannas
Cardini's
57
brand power
29
39
products
6
3
categories
2
11
subcategories
2
17
grocers
10
54.1¢
price per fl oz
52.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Cardini's
Distribution · 30% of score71·42
C
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Briannas
only Cardini's
no top category Briannas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Briannas · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Cardini's
