Briannas vs Dress It Up Dressing · Bay Area shelf head-to-head
Briannas and Dress It Up Dressing, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupDress It Up Dressing sits further up the premium end
Briannas
Dress It Up Dressing
57
brand power
27
39
products
7
3
categories
2
11
subcategories
3
17
grocers
7
54.1¢
price per fl oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Dress It Up Dressing
Distribution · 30% of score71·29
carried in 17 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments5 vs 2 SKUs
only Briannas
only Dress It Up Dressing
no top category Briannas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Dress It Up Dressing
