Briannas vs New York Bakery · Bay Area shelf head-to-head
Briannas and New York Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineupBriannas sits further up the premium end
Briannas
New York Bakery
57
brand power
32
39
products
9
3
categories
2
11
subcategories
2
17
grocers
5
$5.99
avg price
$5.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ New York Bakery
Distribution · 30% of score71·21
N
carried in 17 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Briannas
only New York Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · New York Bakery
