Briannas vs Toby's · Bay Area shelf head-to-head
Briannas and Toby's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Briannas carries more Brand PowerBriannas is in more Bay Area grocersBriannas fields the deeper lineup
Briannas
Toby's
57
brand power
31
39
products
9
3
categories
3
11
subcategories
5
17
grocers
10
44.4¢
price per oz
65.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Briannas▭ Toby's
Distribution · 30% of score71·42
carried in 17 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments5 vs 1 SKUs
only Briannas
only Toby's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Briannas · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Briannas · Toby's
