Brightleaf vs Eat The Change · Bay Area shelf head-to-head
Brightleaf and Eat The Change, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eat The Change carries more Brand PowerEat The Change is in more Bay Area grocersEat The Change fields the deeper lineupBrightleaf sits further up the premium end
Brightleaf
Eat The Change
15
brand power
20
4
products
8
1
categories
2
3
subcategories
5
6
grocers
10
30.8¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brightleaf▭ Eat The Change
Distribution · 30% of score25·42
B
E
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score28·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brightleaf
no top category Eat The Change doesn’t also play in.
only Eat The Change
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Brightleaf · 1
only Eat The Change · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brightleaf · Eat The Change
