Brisk vs Lipton · Bay Area shelf head-to-head
Brisk and Lipton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineup
Brisk
Lipton
14
brand power
57
5
products
37
1
categories
5
2
subcategories
11
1
grocers
14
$4.67
avg price
$5.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brisk▭ Lipton
Distribution · 30% of score4·58
B
carried in 1 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brisk
no top category Lipton doesn’t also play in.
only Lipton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brisk · 0
no exclusive doors — everywhere Brisk is, Lipton is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brisk · Lipton
