Brooklyn Delhi vs Curry & Hurry · Bay Area shelf head-to-head
Brooklyn Delhi and Curry & Hurry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerBrooklyn Delhi is in more Bay Area grocersBrooklyn Delhi fields the deeper lineup
Brooklyn Delhi
Curry & Hurry
41
brand power
14
12
products
2
4
categories
1
7
subcategories
1
8
grocers
4
95.6¢
price per oz
89.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Curry & Hurry
Distribution · 30% of score33·17
B
C
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score63·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Delhi
only Curry & Hurry
no top category Brooklyn Delhi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brooklyn Delhi · 6
only Curry & Hurry · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Curry & Hurry