Brooklyn Delhi vs Red Boat Fish Sauce · Bay Area shelf head-to-head
Brooklyn Delhi and Red Boat Fish Sauce, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brooklyn Delhi carries more Brand PowerRed Boat Fish Sauce is in more Bay Area grocersBrooklyn Delhi fields the deeper lineup
Brooklyn Delhi
Red Boat Fish Sauce
41
brand power
33
12
products
5
4
categories
2
7
subcategories
3
8
grocers
16
$9.40
avg price
$10.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brooklyn Delhi▭ Red Boat Fish Sauce
Distribution · 30% of score33·67
B
R
carried in 8 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score63·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brooklyn Delhi
only Red Boat Fish Sauce
no top category Brooklyn Delhi doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brooklyn Delhi · 2
only Red Boat Fish Sauce · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brooklyn Delhi · Red Boat Fish Sauce
