Brown Cow® vs Noosa · Bay Area shelf head-to-head
Brown Cow® and Noosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Noosa carries more Brand PowerBrown Cow® is in more Bay Area grocersNoosa fields the deeper lineupNoosa sits further up the premium end
Brown Cow®
Noosa
34
brand power
45
11
products
33
1
categories
2
14
grocers
13
35.9¢
price per oz
46.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brown Cow®▭ Noosa
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brown Cow®
no top category Noosa doesn’t also play in.
only Noosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brown Cow® · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brown Cow® · Noosa
