Bruce Cost vs Q Mixers · Bay Area shelf head-to-head
Bruce Cost and Q Mixers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Q Mixers carries more Brand PowerQ Mixers is in more Bay Area grocersQ Mixers fields the deeper lineupBruce Cost sits further up the premium end
Bruce Cost
Q Mixers
16
brand power
60
8
products
27
1
categories
5
1
subcategories
7
6
grocers
14
27.6¢
price per fl oz
23.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bruce Cost▭ Q Mixers
Distribution · 30% of score25·58
B
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bruce Cost
no top category Q Mixers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bruce Cost · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bruce Cost · Q Mixers
