Buldak vs Deep Indian Kitchen · Bay Area shelf head-to-head
Buldak and Deep Indian Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Deep Indian Kitchen carries more Brand PowerDeep Indian Kitchen is in more Bay Area grocersDeep Indian Kitchen fields the deeper lineup
Buldak
Deep Indian Kitchen
17
brand power
50
3
products
21
2
categories
5
2
subcategories
7
3
grocers
14
$9.39
avg price
$7.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buldak▭ Deep Indian Kitchen
Distribution · 30% of score13·58
B
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buldak
no top category Deep Indian Kitchen doesn’t also play in.
only Deep Indian Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buldak · 0
no exclusive doors — everywhere Buldak is, Deep Indian Kitchen is too.
only Deep Indian Kitchen · 11
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buldak · Deep Indian Kitchen