Bulletproof vs San Francisco Bay Coffee Co. · Bay Area shelf head-to-head
Bulletproof and San Francisco Bay Coffee Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulletproof carries more Brand PowerSan Francisco Bay Coffee Co. is in more Bay Area grocersBulletproof sits further up the premium end
Bulletproof
San Francisco Bay Coffee Co.
33
brand power
25
14
products
14
3
categories
1
4
subcategories
3
7
grocers
8
$1.93
price per oz
95.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulletproof▭ San Francisco Bay Coffee Co.
Distribution · 30% of score29·33
B
carried in 7 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bulletproof
only San Francisco Bay Coffee Co.
no top category Bulletproof doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bulletproof · 5
only San Francisco Bay Coffee Co. · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulletproof · San Francisco Bay Coffee Co.
