Bumble Bee vs Callipo · Bay Area shelf head-to-head
Bumble Bee and Callipo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bumble Bee carries more Brand PowerBumble Bee is in more Bay Area grocersBumble Bee fields the deeper lineup
Bumble Bee
Callipo
49
brand power
11
30
products
3
3
categories
1
6
subcategories
1
11
grocers
1
$4.58
avg price
$18.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bumble Bee▭ Callipo
Distribution · 30% of score46·4
C
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bumble Bee
only Callipo
no top category Bumble Bee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bumble Bee · Callipo
