Bumble Bee vs Starkist · Bay Area shelf head-to-head
Bumble Bee and Starkist, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starkist is in more Bay Area grocers
Bumble Bee
Starkist
49
brand power
47
30
products
30
3
categories
2
6
subcategories
2
11
grocers
12
59.0¢
price per oz
68.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bumble Bee▭ Starkist
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Canned Seafood27 vs 29 SKUs
5% of shelf
only Bumble Bee
only Starkist
no top category Bumble Bee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bumble Bee · 1
only Starkist · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bumble Bee · Starkist
