Burlap & Barrel vs Spiceology · Bay Area shelf head-to-head
Burlap & Barrel and Spiceology, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Burlap & Barrel is in more Bay Area grocersSpiceology fields the deeper lineup
Burlap & Barrel
Spiceology
39
brand power
41
23
products
46
2
categories
4
15
subcategories
4
4
grocers
2
$22.88
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burlap & Barrel▭ Spiceology
Distribution · 30% of score17·8
S
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burlap & Barrel
no top category Spiceology doesn’t also play in.
only Spiceology
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burlap & Barrel · 3
only Spiceology · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burlap & Barrel · Spiceology