Burma Love vs Kewpie · Bay Area shelf head-to-head
Burma Love and Kewpie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kewpie is in more Bay Area grocersBurma Love fields the deeper lineupBurma Love sits further up the premium end
Burma Love
Kewpie
39
brand power
42
12
products
9
5
categories
1
6
subcategories
2
7
grocers
19
$13.41
avg price
$7.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burma Love▭ Kewpie
Distribution · 30% of score29·79
carried in 7 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burma Love
only Kewpie
no top category Burma Love doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burma Love · 1
only Kewpie · 13
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burma Love · Kewpie