Busseto Foods vs Fresca Selection · Bay Area shelf head-to-head
Busseto Foods and Fresca Selection, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerBusseto Foods is in more Bay Area grocersBusseto Foods fields the deeper lineupFresca Selection sits further up the premium end
Busseto Foods
Fresca Selection
47
brand power
15
22
products
3
6
categories
2
10
grocers
3
$1.46
price per oz
$4.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Busseto Foods▭ Fresca Selection
Distribution · 30% of score42·13
F
carried in 10 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Busseto Foods
only Fresca Selection
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Busseto Foods · 7
only Fresca Selection · 0
no exclusive doors — everywhere Fresca Selection is, Busseto Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Busseto Foods · Fresca Selection
