Busseto Foods vs Olli Salumeria · Bay Area shelf head-to-head
Busseto Foods and Olli Salumeria, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerOlli Salumeria sits further up the premium end
Busseto Foods
Olli Salumeria
47
brand power
40
22
products
21
6
categories
3
6
subcategories
4
10
grocers
10
$1.46
price per oz
$2.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Busseto Foods▭ Olli Salumeria
Distribution · 30% of score42·42
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Busseto Foods
only Olli Salumeria
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Busseto Foods · 6
only Olli Salumeria · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Busseto Foods · Olli Salumeria
