Butchers By Roli Roti vs Zoup! · Bay Area shelf head-to-head
Butchers By Roli Roti and Zoup!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zoup! carries more Brand PowerZoup! fields the deeper lineupButchers By Roli Roti sits further up the premium end
Butchers By Roli Roti
Zoup!
23
brand power
44
2
products
17
1
categories
4
12
grocers
12
$11.09
avg price
$8.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Butchers By Roli Roti▭ Zoup!
Distribution · 30% of score50·50
B
carried in 12 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Butchers By Roli Roti
no top category Zoup! doesn’t also play in.
only Zoup!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Butchers By Roli Roti · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Butchers By Roli Roti · Zoup!
