By The Way Bakery vs Nature's Own · Bay Area shelf head-to-head
By The Way Bakery and Nature's Own, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Own carries more Brand PowerNature's Own is in more Bay Area grocersNature's Own fields the deeper lineupBy The Way Bakery sits further up the premium end
By The Way Bakery
Nature's Own
21
brand power
39
7
products
20
2
categories
2
3
subcategories
10
2
grocers
9
$2.36
price per oz
30.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ By The Way Bakery▭ Nature's Own
Distribution · 30% of score8·38
N
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only By The Way Bakery
only Nature's Own
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only By The Way Bakery · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: By The Way Bakery · Nature's Own