Café Bustelo vs Folgers · Bay Area shelf head-to-head
Café Bustelo and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Folgers is in more Bay Area grocersFolgers fields the deeper lineupFolgers sits further up the premium end
Café Bustelo
Folgers
30
brand power
34
17
products
20
1
categories
1
4
subcategories
3
7
grocers
10
98.4¢
price per oz
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Café Bustelo▭ Folgers
Distribution · 30% of score29·42
F
carried in 7 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Café Bustelo
no top category Folgers doesn’t also play in.
only Folgers
no top category Café Bustelo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Café Bustelo · 1
only Folgers · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Café Bustelo · Folgers
