Caffe D'vita vs Mount Hagen · Bay Area shelf head-to-head
Caffe D'vita and Mount Hagen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mount Hagen carries more Brand PowerMount Hagen is in more Bay Area grocersMount Hagen fields the deeper lineupCaffe D'vita sits further up the premium end
Caffe D'vita
Mount Hagen
7
brand power
33
2
products
6
1
categories
2
2
grocers
15
$12.19
avg price
$14.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caffe D'vita▭ Mount Hagen
Distribution · 30% of score8·63
C
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caffe D'vita
no top category Mount Hagen doesn’t also play in.
only Mount Hagen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caffe D'vita · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caffe D'vita · Mount Hagen