Cal Valls vs Harney & Sons · Bay Area shelf head-to-head
Cal Valls and Harney & Sons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Harney & Sons carries more Brand PowerHarney & Sons is in more Bay Area grocersHarney & Sons fields the deeper lineupCal Valls sits further up the premium end
Cal Valls
Harney & Sons
20
brand power
49
5
products
72
2
categories
2
4
subcategories
20
2
grocers
13
45.5¢
price per fl oz
44.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cal Valls▭ Harney & Sons
Distribution · 30% of score8·54
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cal Valls
only Harney & Sons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Cal Valls · 0
no exclusive doors — everywhere Cal Valls is, Harney & Sons is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cal Valls · Harney & Sons