Cal Valls vs Natalie's Orchid Island Juice Company · Bay Area shelf head-to-head
Cal Valls and Natalie's Orchid Island Juice Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Natalie's Orchid Island Juice Company carries more Brand PowerNatalie's Orchid Island Juice Company is in more Bay Area grocersNatalie's Orchid Island Juice Company fields the deeper lineupCal Valls sits further up the premium end
Cal Valls
Natalie's Orchid Island Juice Company
20
brand power
32
5
products
16
2
categories
2
4
subcategories
6
2
grocers
4
45.5¢
price per fl oz
41.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cal Valls▭ Natalie's Orchid Island Juice Company
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cal Valls
only Natalie's Orchid Island Juice Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cal Valls · 1
only Natalie's Orchid Island Juice Company · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cal Valls · Natalie's Orchid Island Juice Company
