Calbee vs Estrellita's Snacks · Bay Area shelf head-to-head
Calbee and Estrellita's Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calbee carries more Brand PowerCalbee is in more Bay Area grocersCalbee fields the deeper lineupEstrellita's Snacks sits further up the premium end
Calbee
Estrellita's Snacks
36
brand power
11
14
products
3
3
categories
1
6
subcategories
2
7
grocers
1
$6.38
avg price
$10.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calbee▭ Estrellita's Snacks
Distribution · 30% of score29·4
E
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calbee
only Estrellita's Snacks
no top category Calbee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Calbee · 7
only Estrellita's Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calbee · Estrellita's Snacks