Caledon Farms vs Liberty · Bay Area shelf head-to-head
Caledon Farms and Liberty, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Liberty carries more Brand PowerLiberty is in more Bay Area grocersLiberty fields the deeper lineupCaledon Farms sits further up the premium end
Caledon Farms
Liberty
21
brand power
31
7
products
10
1
categories
2
1
subcategories
3
6
grocers
9
$1.95
price per oz
$1.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caledon Farms▭ Liberty
Distribution · 30% of score25·38
L
carried in 6 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caledon Farms
no top category Liberty doesn’t also play in.
only Liberty
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caledon Farms · 1
only Liberty · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caledon Farms · Liberty
