Calidad vs Mission · Bay Area shelf head-to-head
Calidad and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMission is in more Bay Area grocersMission fields the deeper lineupMission sits further up the premium end
Calidad
Mission
23
brand power
59
5
products
54
2
categories
6
2
subcategories
8
7
grocers
12
28.1¢
price per oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calidad▭ Mission
Distribution · 30% of score29·50
C
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calidad
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calidad · 1
only Mission · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calidad · Mission
