California Farms vs Eagle Brand · Bay Area shelf head-to-head
California Farms and Eagle Brand, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Farms carries more Brand PowerCalifornia Farms is in more Bay Area grocersCalifornia Farms fields the deeper lineupCalifornia Farms sits further up the premium end
California Farms
Eagle Brand
32
brand power
20
7
products
2
3
categories
1
12
grocers
9
39.9¢
price per oz
39.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Farms▭ Eagle Brand
Distribution · 30% of score50·38
E
carried in 12 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Farms
only Eagle Brand
no top category California Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Farms · Eagle Brand
