California Gummy Bears vs Sugarfina · Bay Area shelf head-to-head
California Gummy Bears and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina fields the deeper lineupSugarfina sits further up the premium end
California Gummy Bears
Sugarfina
12
brand power
35
3
products
126
1
categories
2
1
subcategories
5
2
grocers
2
$2.51
price per oz
$4.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Gummy Bears▭ Sugarfina
Distribution · 30% of score8·8
C
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Gummy Bears
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only California Gummy Bears · 1
only Sugarfina · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Gummy Bears · Sugarfina
