California Olive Ranch vs Canaan Fair Trade · Bay Area shelf head-to-head
California Olive Ranch and Canaan Fair Trade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Olive Ranch carries more Brand PowerCalifornia Olive Ranch is in more Bay Area grocersCalifornia Olive Ranch fields the deeper lineupCanaan Fair Trade sits further up the premium end
California Olive Ranch
Canaan Fair Trade
51
brand power
14
20
products
8
2
categories
3
3
subcategories
3
19
grocers
4
$1.39
price per fl oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Olive Ranch▭ Canaan Fair Trade
Distribution · 30% of score79·17
C
carried in 19 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Olive Ranch
only Canaan Fair Trade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only California Olive Ranch · 16
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Olive Ranch · Canaan Fair Trade
